– Because A Click is All It Takes –
Do You Want YOA to Uncover How You Are Losing Money?
We see it all the time. Business owners will try to set campaigns up themselves or agencies will quickly throw a campaign together and pay the price. The top mistakes we see are sending traffic to homepage or contact page, not a/b testing ad text, no strong call to action, not implementing negative keywords, and going after general “broad match” keywords only. Does this sound like you? YOA will perform a free PPC audit to help you start putting your hard earned money to work.
WHY INVEST IN PPC ADVERTISING
FACTS, NOT ASSUMPTIONS
When setting up a PPC campaign, you plan it based on a detailed market research, including the most relevant keywords you’ve discovered, thus improving your chances for success. Nevertheless, it does not end here – with PPC advertising, you have the luxury of monitoring the campaign to see its performance and test various keywords, business models, different markets, customers – everything. You will not be guessing why a particular campaign was more or less successful, as you will have all the information at your disposal.
INSTANT RESULTS
If you are lagging behind your competitors, a PPC campaign can help you get back on track. Strategically optimizing certain aspects of your website, content and paid ads, you can position yourself high, in front of the right pairs of eyes, and ultimately enjoy a traffic and sales boost.
CONTROL
With a multitude of campaign settings, you are provided with limitless options that affect the final outcome of the campaign. You are the one who decides on the budget, keywords used, and their placement, audience, market, etc. if the results are positive, you can scale up instantly, on the other hand, put a pause on everything. PPC campaigns are favored for their flexibility, too, as they allow you to make quick adjustments while your ads are running, enabling you to test your ideas and recent findings on the spot.
TARGETED CAMPAIGNS
Never again will you worry about wasting time and resources on marketing efforts that may not even pay off in the end. Based on extensive market research and previous campaigns, you can focus on specific audience, region, marketing channel etc. all in all, you will reach out to the people who are most likely to convert, as a result, improving your sales and revenue.
FACTS, NOT ASSUMPTIONS
When setting up a PPC campaign, you plan it based on a detailed market research, including the most relevant keywords you’ve discovered, thus improving your chances for success. Nevertheless, it does not end here – with PPC advertising, you have the luxury of monitoring the campaign to see its performance and test various keywords, business models, different markets, customers – everything. You will not be guessing why a particular campaign was more or less successful, as you will have all the information at your disposal.
INSTANT RESULTS
If you are lagging behind your competitors, a PPC campaign can help you get back on track. Strategically optimizing certain aspects of your website, content and paid ads, you can position yourself high, in front of the right pairs of eyes, and ultimately enjoy a traffic and sales boost.
CONTROL
With a multitude of campaign settings, you are provided with limitless options that affect the final outcome of the campaign. You are the one who decides on the budget, keywords used, and their placement, audience, market, etc. if the results are positive, you can scale up instantly, on the other hand, put a pause on everything. PPC campaigns are favored for their flexibility, too, as they allow you to make quick adjustments while your ads are running, enabling you to test your ideas and recent findings on the spot.
TARGETED CAMPAIGNS
Never again will you worry about wasting time and resources on marketing efforts that may not even pay off in the end. Based on extensive market research and previous campaigns, you can focus on specific audience, region, marketing channel etc. all in all, you will reach out to the people who are most likely to convert, as a result, improving your sales and revenue.
PPC Management Services
How to Choose the Right Pay Per Click Service?
Choose the one that is reliable and has the will and right people to do the job. Here at YOA, we provide the following Pay Per Click Services.
GOOGLE ADWORDS
Google is the owner of the greatest online display advertising network in the world. Establishing a Google Adwords campaign means you will get a chance to reach 80% of global internet users. Currently, it represents one of the most effective PPC advertising methods and complements other SEO efforts you are making.
FACEBOOK ADS
With billions of daily users, facebook holds the title of the most popular social network in the world. It’s the main meeting point of your target customers and a well-thought-of campaign will spread your message and successfully promote your products or services to the right people.
REMARKETING SERVICES
We’ll help you reconnect with users who have landed on your website once, but have missed out the opportunity to engage with you. Also, a remarketing campaign will help you revitalise relationships with some of your old customers. With our help, you’ll know who to get in touch with without wasting any resources.
IN-HOUSE INTER-DEPARTMENT COLLABORATION
The best PPC management services results are seen when they are combined with other digital marketing efforts. PPC advertising can be tweaked in such way that it complements your SEO strategy. Combining paid with organic traffic will place you high in search results, increase the visibility of your brand and improve its reputation. However, in order for everything to fall in its place, it is essential that everyone works together towards the same goal, or a set of goals.
PPC AUDIT
If you’ve already conducted one or more PPC campaigns, we will gladly go through them to analyse what has been done well and what can be improved.
